National University of Tainan and Methodist Pilley Institute
“International Business” & “Financial Market” Online Seminars and “Business Model and Business Plan” Workshop
National University of Tainan (NUTN) and Methodist Pilley Institute(MPI) will jointly organize the online seminars on “International Trade” and “Financial Markets”, and an online workshop on “Business Plan”. The target audience of events are students of independent Chinese secondary schools taking the subject of Business Studies. The students will have a better understanding of the importance of international business and financial markets and their roles in the business field. Besides, they can apply business knowledge to develop business plans.
Professor Hu Jia-Sheng, Dean for International Affairs of NUTN said that the university is privileged to joint organize the events with MPI, and would like to express appreciation to the Ministry of Education of Sarawak and the Ministry of Education Sabah for approving and supporting this event. The professors who will conduct the seminars and workshop are all specialized in a particular field of academics. He believes that the students are going all out to participate in the business plan competition. The advice and comments given by the professors to students will be very helpful for students to write business plans in the future. The purpose of events is to instill interest of learning Business Studies among high school students and help them prepare for UEC examination, moreover, to encourage students to pursue a career in the business field after graduation.
The “Business Model and Business Plan” workshop will be held on June 26, from 1:30pm to 3pm. The speaker is Professor Hsiao Yung-Chang. Professor Hsiao has a bachelor’s degree in Business Administration from National Sun Yat-sen University, a master’s degree in Science and Technology Management Institute of National Tsing Tua University, and a Ph.D. in Business Management (Science and Technology Innovation Group) of National Cheng Kung University Business Management Department. Currently he is the full-time professor of the department of Business and Management of NUTN and the Deputy Executive Director of the EMBA of the university. His academic expertise is technology management and strategy management. Professor Hsiao’s “Business Model and Business Plan” workshop will introduce business model environmental analysis, consumer analysis, sweet spot analysis, business plan writing principles and formats, and business plan writing steps and processes as a workshop content. The purpose of writing a business plan is to find partners or attract relevant funding. The content of the plan must reflect the true value of the project, so that investors and partners can understand the content of the project more quickly. The content of the business plan should reflect how the operator creates his own competitive advantage, how to stand out in the market, and how to develop and expand. By writing a business plan, the operator can better understand the overall situation of the project and the type of business. It also allows investors to judge the profitability of the project. Therefore, the business plan should be complete in content, market-oriented, clear in structure, and supported by objective data. In 1996, Peter Drucker, Father of Management Thinking said: “This is the era of the knowledge economy.” In 2002, John Hawkins, a leading strategist in creativity and innovation said: “Creative economy: good ideas become good business.” Therefore, creativity has become the main axis in the era of knowledge economy. Nowadays, the world is promoting culture, creativity and environmental protection related issues. How to make products unique and attract consumers’ attention to products has become the most important thing now.
The “International Business” seminar will be held on June 26, from 9am to 10am in the morning. The Speaker is Professor Lin Jheng-You. Professor Lin is a Ph.D. from the Institute of International Business Studies, National Taiwan University. He is currently a full-time assistant professor in the Department of Administration and Management of NUTN and the leader of the service group of the Development Department of the university. His expertise is in service industry marketing, customer relationship management, brand management, Online community. Professor Lin’s “International Business” seminar will focus on the definition, importance and related topics of international Business. With the progress of modern transportation, the distance between countries is no longer far away, and the concepts and operations of multinational enterprises and globalization have developed rapidly. International Business is to strengthen economic ties between countries, promote economic development, and improve production efficiency. Due to the different legal provisions and social cultural customs and habits between countries, international trade issues are more complicated. The development of international trade has brought fundamental changes to international politics, economy and culture.
The “Financial Markets” seminar will be held on June 26, from 10 am to 11 am, and the speaker is Mr Timothy Ting Lik Wei. Mr. Timothy Ting is a professional accountant from the Association of Chartered Certified Accountants (ACCA) and a master’s degree holder in financial investment from the London School of Business and Finance. He is currently the product manager of the “Financial Investment Training Camp” of the Malaysian Value Thinking School and the teacher of the “Investment Thinking Training Camp” teaching class, and an advisor of unit trusts investment. He specializes in stocks and fund investment, helping more people to do a good job in financial investment and accumulate assets through correct asset allocation. Mr. Timothy Ting’s “Financial Market” seminar will explain the subject of financial market in the simplest and understandable way to give students a different perspective of Financial Market.
All students of independent Chinese secondary schools are welcome to sign up for seminars and workshops. For more information, or contact the person in charge of the event, Mr. Bobo Wong (0138110323). Or scan the QR code for more information.