The degree is worldly recognised and encompasses a rigorous curriculum that provides future accountants with contemporary knowledge and practical skills in assisting organisations to make the best strategic decisions. The effective combination of examinations, projects and assignments in the programme’s courses, as well as placements with key industry partners, fosters student independence and enhances their learning experience.

Approval Code (R2/342/6/0031)(01/27)(MQA/FA1422)
Intake Jan, May, Sep
Affiliation / Partner
Mode of Study Full Time
Duration of Study 3 Years
Assessments Examinations, Projects, Assignments
Tuition Fee RM 43,005 (Malaysian students), RM 43,005 (International students)
  • Pass STPM with 2 Grade C (GP 2.00) and pass (E) in SPM Maths and English
  • Pass UEC with 5 Grade B and pass (C) in Maths and English
  • Pass A-Level with 2 Grade E
  • Pass in Matriculation/ Foundation with CGPA 2.00/ 4.00
  • A business related Diploma with CGPA 2.00/ 4.00
Year 1
  • Fundamentals of Marketing
  • Business Information Systems
  • Introduction to Digital Marketing
  • Statistics and Its Application
  • Fundamentals of Management
  • Microeconomics
  • Organisational Behaviour
  • Business Accounting
  • Business Communication
  • Macroeconomics
  • Co-Operative Placements 1
Year 2
  • Sales Management
  • Management Ethics
  • Entrepreneurship
  • Managing People
  • Marketing Analytics
  • Internet and SEO Marketing
  • Consumer Behaviour
  • Marketing Processes
  • Management Science
  • Business Research Methods
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Integrated Marketing Communications
  • Strategic Management
  • System Thinking for Sustainable Development in Business
  • International  Sustainable Marketing
  • Marketing Research Project B
  • Strategic Marketing
  • Services Marketing
  • Current Issue in Marketing
  • Co-Operative Placement 3
  • Sustainability in Business
  • Introduction to Branding
  • Intro to Public Relations
  • Social Media Marketing
  • International Trade
  • Leadership
  • Retail Brand Management
MPU Subjects
  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa / Bahasa Melayu Komunikasi*
  • Bahasa Kebangsaan A**
  • University Life
  • Extracurricular Learning Experience I, II, III
*For international students only
**Malaysian students who do not have a credit in their SPM Bahasa Melayu are required to take this as component of U2, only once.

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Research
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising and Promotion Manager
  • Consultant
  • Public Relations Consultant
  • Digital Marketing Specialist
  • Market Analyst