The Bachelor of Arts (Hons) in Marketing is offered in collaboration with UCSI University. One of the most important and exciting roles in any business is marketing. Acquiring skills in building a brand, establishing trust, engaging customers, and driving improvements can significantly boost sales and revenue growth for any organisation. To succeed in this field, marketing professionals must understand changing markets, evolving consumer behaviours, digital trends, and emerging technologies.

In this 3-year programme, students will explore the fundamentals of marketing, sales management, marketing analytics, consumer behaviour, systems thinking for sustainable business development, branding, social media marketing, and more.

The effective combination of examinations, projects, and assignments across the programme’s courses, along with placements with key industry partners, fosters student independence and enhances their overall learning experience.

Approval Code (R2/0415/6/0066)(01/27)(MQA/FA1422)
Intake February, May, September
Affiliation / Partner
Mode of Study Full Time
Duration of Study 3 Years
Assessments Examinations, Projects, Assignments
Tuition Fee RM 48,210 (Malaysian students), RM 51,870 (International students)
Malaysian Students
  • Pass STPM with a minimum Grade C+ (GP 2.33) in 2 subjects
  • UEC with a minimum of 5 credits (B6)
  • A-Level with a minimum 2 Grade D
  • Pass Matriculation/ Foundation qualification with a minimum CGPA of 2.50
  • Diploma in Accounting field (Level 4, MQF) or equivalent with a minimum CGPA of 2.50

All above qualifications compulsory:
1. Credit in Mathematics at SPM level or its equivalent, and
2. Pass in English at SPM level or its equivalent

 

UCSI English Language Requirement (for Malaysian Students)


English Language Requirement
MUET
Band 3		 UEC
A2		 SPM
B+
SPM English Language 1119/ O-Level English/IGCSE
Grade C		 IELTS
Band 4.0		 TOEFL iBT
30-31
Remarks:
If the English language requirement is not met, the Malaysian students are required to attempt MUET at MPI and obtain at least Band 4 before graduation.

International Students

Entry Qualification (please click on the link below)
Senarai Kelayakan Masuk Bagi Pelajar Antarabangsa - Januari 2024.pdf (mqa.gov.my)


English Requirement:
MUET
Band 3.5		 TOEFL Essentials (online)
7.5		 TOEFL iBT
40
Pearson Test of English Academic (PTE)
47		 IELTS
5.0		  
Cambridge English Qualifications and Tests (B1,B2,C1,C2, Linguaskill Online)
154		 ELS Certified Intensive English Programme Level (CIEP Level)
107		  
Remarks:
English requirement can be EXEMPTED for:

  1. International students from countries using English as official language, or
  2. International students who obtain qualifications from Institutions that use English fully as the language of instruction and intends to pursue a higher level qualification in Malaysia.
Year 1
  • Fundamentals of Marketing
  • Business Information Systems
  • Introduction to Digital Marketing
  • Statistics and Its Application
  • Fundamentals of Management
  • Microeconomics
  • Organisational Behaviour
  • Business Communication
  • Business Accounting
  • Macroeconomics
  • Co-Operative Placements 1
Year 2
  • Sales Management
  • Management Ethics
  • Entrepreneurship
  • Managing People
  • Marketing Analytics
  • Internet and SEO Marketing
  • Consumer Behaviour
  • Marketing Processes
  • Management Science
  • Business Research Methods
  • Co-Operative Placement 2
  • Financial Management
Year 3
  • Marketing Research Project A
  • Integrated Marketing Communications
  • Strategic Marketing
  • Operation Management
  • International Sustainable Marketing
  • Marketing Research Project B
  • Strategic Management
  • Services Marketing
  • Current Issue in Marketing
  • Co-Operative Placement 3
  • Retail Brand Management
  • Social Media Marketing
Elective
  • Sustainability in Business
  • Introduction to Branding
MPU Subjects
  • Falsafah dan Isu Semasa
  • Penghayatan Etika dan Peradaban
  • Bahasa Melayu Komunikasi 3
  • Extra-curricular Learning Experience I, II
  • Effective Speaking
    • li>Effective Writing
*For international students only
**Malaysian students who do not have a credit in their SPM Bahasa Melayu are required to take this as component of U2, only once.

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Research
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising and Promotion Manager
  • Consultant
  • Public Relations Consultant
  • Digital Marketing Specialist
  • Market Analyst