The Bachelor of Arts (Hons) in Marketing is offered in collaboration with UCSI University. One of the most important and exciting roles in any business is marketing. Acquiring skills in building a brand, establishing trust, engaging customers, and driving improvements can significantly boost sales and revenue growth for any organisation. To succeed in this field, marketing professionals must understand changing markets, evolving consumer behaviours, digital trends, and emerging technologies.
In this 3-year programme, students will explore the fundamentals of marketing, sales management, marketing analytics, consumer behaviour, systems thinking for sustainable business development, branding, social media marketing, and more.
The effective combination of examinations, projects, and assignments across the programme’s courses, along with placements with key industry partners, fosters student independence and enhances their overall learning experience.
| Approval Code | (R2/0415/6/0066)(01/27)(MQA/FA1422) |
| Intake | February, May, September |
| Affiliation / Partner |   |
| Mode of Study | Full Time |
| Duration of Study | 3 Years |
| Assessments | Examinations, Projects, Assignments |
| Tuition Fee | RM 44,210 (Malaysian students), RM 46,880 (International students) |
- Pass STPM with a minimum Grade C (GP 2.00) in 2 subjects and pass in Mathematics and English at SPM Level
- UEC with a minimum 5 credits (B6) and pass (C8) in Mathematics and English
- Level with a minimum 2 Grade D
- Pass Matriculation/ Foundation qualification with a minimum CGPA of 2.00
- A business-related Diploma with a minimum CGPA of 2.00
International Students
Senarai Kelayakan Masuk Bagi Pelajar Antarabangsa - Januari 2024.pdf (mqa.gov.my)
English Requirement:
| MUET Band 4.0 |
TOEFL Essentials (online) 8.0 |
TOEFL iBT 46 |
| Pearson Test of English Academic (PTE) 51 |
IELTS 5.5 |
ELS Certified Intensive English Programme Level (CIEP Level) 108 |
| Cambridge English Qualifications and Tests (B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency) 160 |
Cambridge English Qualifications and Tests (Linguaskill Online) 160 |
Cambridge English Qualifications and Tests (Occupational) 200 |
English requirement can be EXEMPTED for:
- International students from countries using English as official language, or
- International students who obtain qualifications from Institutions that use English fully as the language of instruction and intends to pursue a higher level qualification in Malaysia.
- Fundamentals of Marketing
- Business Information Systems
- Introduction to Digital Marketing
- Statistics and Its Application
- Fundamentals of Management
- Microeconomics
- Organisational Behaviour
- Business Communication
- Business Accounting
- Macroeconomics
- Co-Operative Placements 1
- Sales Management
- Management Ethics
- Entrepreneurship
- Managing People
- Marketing Analytics
- Internet and SEO Marketing
- Consumer Behaviour
- Marketing Processes
- Management Science
- Business Research Methods
- Co-Operative Placement 2
- Financial Management
- Marketing Research Project A
- Integrated Marketing Communications
- Strategic Marketing
- Operation Management
- International Sustainable Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issue in Marketing
- Co-Operative Placement 3
- Retail Brand Management
- Social Media Marketing
- Sustainability in Business
- Introduction to Branding
- Falsafah dan Isu Semasa
- Penghayatan Etika dan Peradaban
- Bahasa Melayu Komunikasi 3
- Extra-curricular Learning Experience I, II, III
- Effective Speaking li>Effective Writing
**Malaysian students who do not have a credit in their SPM Bahasa Melayu are required to take this as component of U2, only once.
Our graduates have a wide range of career choices such as those listed below:
- Marketing Research
- Corporate Branding Consultant
- Business Development Manager
- Sales Manager
- Retail Manager
- Advertising and Promotion Manager
- Consultant
- Public Relations Consultant
- Digital Marketing Specialist
- Market Analyst